Privacy Policy
This Privacy Policy explains how SLIMTA collects, uses, stores, and protects your personal information when you visit or make a purchase from slimta.com.
- Governed by UAE law
- We never sell your data
- Shopify-powered store
- Last updated June 2026
- Data sold?
- Never
- Data shared with
- Shopify & payment providers only
- Data retention
- As long as legally required
- Privacy contact
- info@slimta.com
- Cookies used?
- Yes — can be managed
01 Introduction & Consent
This Privacy Policy explains how SLIMTA General Trading LLC ("SLIMTA", "we", "us", or "our"), operating the website at www.slimta.com, collects, uses, stores, and discloses your personal information when you visit or make a purchase from our site.
By using our website, placing an order, or creating an account, you consent to the collection and use of your personal information as described in this Privacy Policy.
If you do not agree with any part of this policy, please do not use our website or services.
Registered address: SLIMTA General Trading LLC, Al Mwaihat 2, Shop 9, Ajman, United Arab Emirates · Email: info@slimta.com
02 Information We Collect
We collect personal information to process orders, provide customer support, and improve your experience on our website. The following table summarises the categories of data we collect:
Scroll sideways to see every column.
| Category | Information collected | Purpose |
|---|---|---|
| Device & browsing | Browser type, IP address, time zone, cookie data, pages viewed, search terms, browsing behaviour | Optimise site performance, analytics, fraud prevention |
| Order information | Name, billing & shipping address, email, phone number, payment details | Process and fulfil orders, send confirmations, provide customer service |
| Account information | Email address, password (encrypted), order history | Account management, order tracking, communication |
| Customer support | Messages, enquiries, WhatsApp conversations, email content | Resolve issues and provide after-sales support |
| Marketing | Email address, purchase history, browsing behaviour (with consent) | Send promotional emails and relevant product recommendations |
We collect device and browsing information automatically via cookies, log files, and tracking technologies. Order and account information is collected directly from you when you place an order or create an account.
03 How We Use Your Information
We use the personal information we collect for the following purposes:
- To process and fulfil your orders, including arranging delivery and issuing VAT invoices.
- To communicate with you about your order — including confirmation, dispatch notifications, and tracking information.
- To provide customer support and respond to your queries or complaints.
- To send you marketing communications about new products, promotions, and offers — only where you have given consent or where we have a legitimate interest.
- To improve and optimise our website, including analysing how customers interact with our site.
- To detect, investigate, and prevent fraudulent transactions and other illegal activities.
- To comply with applicable legal obligations in the UAE and internationally.
04 Sharing Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
- Shopify — Our e-commerce platform provider. Shopify processes order and payment data on our behalf. See Shopify's Privacy Policy.
- Payment providers — To process your payment securely. We do not store full card details on our systems.
- Aramex — Our delivery partner, who receives your name, address, and phone number to fulfil delivery.
- Google Analytics — Anonymised browsing data for website analytics and performance tracking.
- Legal authorities — If required by UAE law, court order, or to protect the rights and safety of SLIMTA or others.
All third-party service providers we work with are required to handle your data securely and in accordance with applicable data protection laws.
05 Behavioural Advertising
We may use your personal information to show you targeted advertisements based on your browsing history and interests, both on our website and on third-party platforms such as Google and Meta (Facebook/Instagram).
- Google Ads — We use Google's remarketing features to show relevant ads. You can opt out via Google Ads Settings.
- Meta (Facebook/Instagram) — We use the Meta Pixel to track conversions and deliver relevant ads. You can manage your preferences via Facebook Ad Preferences.
- Google Analytics — We use Google Analytics to understand how visitors interact with our site. Data is anonymised. You can opt out using the Google Analytics Opt-out Browser Add-on.
You can also opt out of interest-based advertising generally by visiting Your Online Choices (EU) or About Ads (US).
06 Cookies
We use cookies and similar tracking technologies to improve your browsing experience, remember your preferences, and analyse site traffic. Cookies are small text files stored on your device.
- Essential cookies — Required for the website to function correctly, including shopping cart and checkout.
- Analytics cookies — Used to understand how visitors use our site (e.g. Google Analytics).
- Marketing cookies — Used to deliver relevant advertisements (e.g. Meta Pixel, Google Ads).
- Preference cookies — Remember your language and currency settings.
You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the website, including the ability to add items to your cart or complete checkout.
Learn more about cookies at allaboutcookies.org.
07 Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access
- Request a copy of the personal data we hold about you
- Correction
- Request that we correct inaccurate or incomplete data
- Deletion
- Request erasure of your personal data where applicable
- Objection
- Object to how we process your data for marketing purposes
- Portability
- Request your data in a portable, machine-readable format
- Withdraw consent
- Withdraw marketing consent at any time via unsubscribe or by contacting us
To exercise any of these rights, please contact us at info@slimta.com. We will respond within 30 days.
08 Lawful Basis for Processing (EEA & UK Residents)
If you are located in the European Economic Area (EEA) or United Kingdom, we process your personal information under the following lawful bases:
- Contract performance — Processing is necessary to fulfil your order and provide our services.
- Consent — For marketing emails and non-essential cookies, where you have given explicit consent.
- Legal obligation — Where we are required to process data to comply with applicable laws (e.g. tax records, VAT).
- Legitimate interests — For fraud prevention, website analytics, and improving our services, where our interests do not override your rights.
- Vital interests — In rare cases where processing is necessary to protect someone's life.
09 Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, or as required by applicable law.
- Order data — Retained for a minimum of 5 years for tax and legal compliance purposes under UAE law.
- Account data — Retained for as long as your account is active. You can request account deletion at any time.
- Marketing data — Retained until you unsubscribe or withdraw consent.
- Customer support records — Retained for up to 2 years after resolution of the support case.
- Analytics data — Aggregated and anonymised; typically retained for up to 26 months by Google Analytics.
10 Minors
Our website and services are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe that a child has provided us with personal information without parental consent, please contact us immediately at info@slimta.com and we will take prompt steps to delete that information.
11 Automated Decision-Making
We use limited automated decision-making processes as part of our fraud prevention systems. These systems may automatically flag or decline transactions that appear to be fraudulent or in violation of our Terms of Service.
No automated decisions are made about you that produce legal or significant effects without human review. If you believe an automated decision has incorrectly affected your order, please contact us and we will review the decision manually.
12 Do Not Track
Some browsers include a "Do Not Track" (DNT) feature that signals your preference not to be tracked across websites. Currently, there is no universally accepted standard for how websites should respond to DNT signals.
At present, SLIMTA does not alter its data collection or use practices in response to DNT browser signals. We will review this position as industry standards evolve.
13 Changes to This Privacy Policy
- We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements.
- When we make material changes, we will update the "Last Updated" date at the bottom of this page.
- We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated Privacy Policy.
- For significant changes that affect how we use your data, we will notify you by email where we hold your contact details.
14 Complaints & Contact
If you have any questions, concerns, or complaints about this Privacy Policy or how we handle your personal information, please contact our privacy team:
- Email: info@slimta.com
- WhatsApp: +971 50 968 0530
- Post: SLIMTA General Trading LLC, Al Mwaihat 2, Shop 9, Ajman, United Arab Emirates
We aim to respond to all privacy enquiries within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority in your country.
UAE residents may contact the UAE Telecommunications and Digital Government Regulatory Authority (TDRA) if they have concerns about how their personal data is being handled.
Questions about your privacy?
Our team is available 7 days a week — Arabic and English support
Last updated: June 2026 · SLIMTA General Trading LLC · Al Mwaihat 2, Shop 9, Ajman, United Arab Emirates